Brand Guidelines
Usage rules for Savitri Network brand assets.
Logo Usage
Clear Space
Maintain minimum clear space around the logo equal to the height of the "S" in Savitri.
Minimum Size
- Digital: 120px width minimum
- Print: 25mm width minimum
Do
- Use official logo files from the
logos/directory - Maintain aspect ratio
- Use on solid backgrounds (dark preferred)
- Use the monochrome version on busy backgrounds
Do Not
- Stretch, rotate, or distort the logo
- Change logo colors outside the approved palette
- Add effects (shadows, gradients, outlines)
- Place on low-contrast backgrounds
- Recreate or approximate the logo
Typography
| Use | Font | Fallback |
|---|---|---|
| Headlines | Inter (Bold/Semibold) | Helvetica Neue, Arial |
| Body text | Inter (Regular) | Helvetica Neue, Arial |
| Code / technical | Fira Code | Source Code Pro, Courier New |
| Monospace UI | JetBrains Mono | Fira Code |
Tone of Voice
| Context | Tone | Example |
|---|---|---|
| Technical docs | Clear, precise, no jargon shortcuts | "The mempool scores transactions using SIMD intrinsics" |
| Marketing | Confident, not hype | "50K TPS with 150ms finality" not "revolutionary next-gen" |
| Community | Friendly, direct | "Run a node in 60 seconds" |
| Security | Serious, factual | "Report vulnerabilities to security@savitri.network" |
Writing Rules
- Use active voice
- Lead with the outcome, not the process
- Numbers over adjectives ("150ms" not "ultra-fast")
- No superlatives without data to back them up
- American English for all public-facing content
Badge Style
Shields.io badges use these parameters:
- Style:
flat-square - Label color:
#1a1a2e - Colors per category: see Colors